Date: 2016-01-20
Author: Tricia Wang
Source: https://medium.com/ethnography-matters/why-big-data-needs-thick-data-b4b3e75e3d7
License:
Domain: Processing Data
Subdomain: Collecting Data
Type of Resource: Reading
Citation: Tricia Wang, 'Why Big Data Needs Thick Data,' Ethnography Matters (Jan 20, 2016) https://medium.com/ethnography-matters/why-big-data-needs-thick-data-b4b3e75e3d7
Tricia Wang calls for the importance of integrating 'thick data' alongside 'big data,' or qualitative insights gathered from human interactions, emotions, and stories. These can fill the gaps left by big data, offering a more comprehensive understanding of human behavior and aiding in better decision-making.
Keywords: Big Data, Ethnography, Thick Data